The Project
Swiss Hotel School
Filling Every Seat: Driving Student Recruitment Through Digital Marketing
Digital Marketing
The Challenge
Swiss Hotel School South Africa needed to significantly increase student enrolments across its flagship full-time hospitality programmes while strengthening its digital presence and generating high-quality enquiries from prospective students and their parents.
Our Solution
iHeart Digital became the school's long-term digital marketing partner, delivering an integrated student recruitment strategy that included:
Google Ads management
Search Engine Optimisation (SEO/GEO/AEO)
Website management
Content marketing
Open Day campaigns
Parent and student audience targeting
Campaign optimisation
Key Results
Successfully filled both full-time academic programmes for the 2025, 2026 and 2027 intakes
Generated a consistent pipeline of qualified student enquiries
Increased brand visibility within South Africa's hospitality education sector
Helped the institution achieve sustained enrolment growth
The increased student numbers enabled Swiss Hotel School to employ their Co-Director on a full-time basis, supporting the continued growth and success of the institution
Services Delivered
Google AdsSocial Media MarketingSEO/GEOWebsite ManagementContent MarketingConversion Optimisation
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